Our Policies

1.1Information We Collect

Information you provide

When you complete the Blueprint, you provide us with:

• Contact information — your name, email address, phone number, and company name
• Blueprint answers — information about your business including your industry, lead sources, monthly lead volume, follow-up speed, average deal size, top frustrations, and budget
• Calculated results — your estimated revenue leak, tier match, and other figures derived from your answers

Information collected automatically

When you visit our site, our hosting provider and form platform (Maestro / GoHighLevel) may automatically log basic technical information such as your IP address, browser type, device type, referring URL, and the pages you visit. This is used for security, fraud prevention, and basic analytics.

We do not use third-party advertising cookies or behavioral tracking pixels on the Blueprint.

1.2How We Use Your Information

We use the information you provide to:

• Deliver your Blueprint results and follow-up materials
• Contact you by email, SMS, and phone — including automated and AI-assisted calls and messages — to discuss your results and our services
• Send marketing communications about our services, including educational content, special offers, and ongoing nurture sequences
• Respond to your questions and provide customer support
• Improve the Blueprint and the services we offer
• Comply with applicable laws and protect our legal rights

1.3How We Share Your Information

We share your information only with:

• Service providers who help us operate our business — including Maestro / GoHighLevel (form processing and CRM), our email delivery provider, our SMS delivery provider, and our calling and voice-automation provider. These providers are contractually required to protect your information and may only use it on our behalf.
• Legal authorities when required by law, subpoena, court order, or to protect our legal rights, property, or safety, or that of others.
• Successors in interest if our business is sold, merged, or otherwise transferred. We will notify you before your information is transferred and becomes subject to a different privacy policy.

1.4Communications and Your Choices

Email

By submitting the Blueprint form, you consent to receive emails from us, including your results, follow-up messages, and ongoing educational and marketing communications. You can unsubscribe at any time using the unsubscribe link in any email, or by emailing us directly.

SMS and Text Messages

If you check the SMS consent boxes on our form, you consent to receive transactional and/or marketing text messages from us, which may be sent through automated systems. Message and data rates may apply. Message frequency varies. You can opt out at any time by replying STOP to any message. Reply HELP for assistance.

Phone Calls (Including AI-Assisted Calls)

By providing your phone number, you give us your prior express written consent to call you — including by using automated dialing systems, prerecorded messages, artificial voice messages, or AI-assisted calling technology — for the purpose of discussing your Blueprint results, scheduling consultations, and offering related services. Consent is not a condition of any purchase. You may revoke this consent at any time by asking us to stop calling or by emailing us at [email protected].

1.5Data Retention

We retain your information for as long as you are a prospect or customer, plus three (3) years after our last meaningful interaction. You may request deletion of your information sooner at any time by emailing [email protected].

We may retain certain information longer if required by law, for legitimate business purposes (such as fraud prevention or to defend legal claims), or in anonymized form for analytics.

1.6Your Rights

Depending on your state of residence (including California, Utah, Virginia, Colorado, Connecticut, and others), you may have the following rights:

• Access — request a copy of the information we hold about you
• Correct — request that we fix inaccurate information
• Delete — request that we delete your information (subject to legal exceptions)
• Opt out of marketing — at any time, via the methods described above
• Opt out of sale or sharing — note that we do not sell or share your information as those terms are defined under applicable state laws
• Non-discrimination — we will not discriminate against you for exercising any of these rights

To exercise any of these rights, contact us at [email protected]. We will respond within 45 days as required by law. You may also designate an authorized agent to act on your behalf.

1.7Children's Privacy

The Blueprint and our services are intended only for adults aged 18 or older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with information, please contact us and we will promptly delete it.

1.8Data Security

We use commercially reasonable safeguards to protect your information, including encrypted form transmission (HTTPS) and secure storage through our CRM platform. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

1.9Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Material changes will be communicated through our website or by email. Continued use of the Blueprint after changes constitutes your acceptance of the updated policy.

2.1About the Blueprint

The Blueprint is a free, interactive diagnostic tool designed to help business owners and sales professionals estimate revenue loss caused by inefficient lead follow-up. It is provided for informational and educational purposes only.

The Blueprint's results — including the estimated revenue leak, tier match, and recommendations — are estimates based on industry benchmarks combined with the self-reported answers you provide. They are not financial advice, legal advice, tax advice, or specific business advice.

2.2Eligibility

The Blueprint is intended only for:

• Individuals who are at least 18 years of age
• Residents of the United States
• Individuals legally authorized to enter into binding agreements

By using the Blueprint, you represent and warrant that you meet these requirements. The Blueprint is not intended for users located outside the United States, and we make no representations that the Blueprint is appropriate or available for use in other locations.

2.3Permitted Use

You may use the Blueprint only for your own business or personal informational purposes. You agree NOT to:

• Submit false, inaccurate, or misleading information
• Scrape, copy, reproduce, mirror, or harvest the Blueprint or its contents
• Reverse-engineer or attempt to derive our underlying scoring logic, segmentation methodology, or source code
• Use automated systems, bots, or scripts to submit the Blueprint
• Submit information about another person without their permission
• Use the Blueprint for any unlawful purpose or in violation of any applicable law
• Interfere with the operation of the Blueprint or our website

2.4Intellectual Property

All content of the Blueprint — including text, graphics, logos, code, layout, design, scoring methodology, recommendations framework, and brand assets — is owned by Matthew Gibbons Consulting, LLC and protected by U.S. copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, publicly display, or create derivative works without our prior written permission.

2.5No Guarantee of Results

Any statistics cited within the Blueprint (including conversion lift figures, follow-up timing data, and dead-lead reactivation rates) reflect general industry benchmarks and are not promises of similar outcomes for your specific business. Results depend on many factors outside our control, including your effort, market conditions, the quality of your offer, your sales process, and your ability to execute on recommendations.

Any "money on the table" or revenue leak figure shown is an estimate based on the answers you provide. Real-world results may vary substantially.

2.6Disclaimers

We do not warrant that:

• The Blueprint will be uninterrupted, error-free, or secure
• Any information provided is complete, accurate, or current
• Defects in the Blueprint will be corrected
• The Blueprint or our website will be free of viruses or other harmful components

2.7Limitation of Liability

2.8Arbitration and Dispute Resolution

Binding Arbitration. Any dispute, claim, or controversy arising out of or relating to these Terms or the Blueprint (a "Dispute") shall be resolved exclusively by final and binding arbitration, rather than in court, except that you may assert claims in small-claims court if your claims qualify.

Arbitration Provider and Rules. The arbitration shall be administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules and, where applicable, its Consumer Arbitration Rules, then in effect. The AAA Rules are available at www.adr.org.

Venue. The arbitration shall take place in Salt Lake County, Utah. The arbitrator may also conduct proceedings by phone or video conference at the parties' request, but the formal venue and governing forum is Salt Lake County, Utah.

Class Action Waiver. You and we agree that any Dispute will be resolved on an individual basis only. Neither you nor we may bring a claim as a plaintiff or class member in a class, consolidated, or representative action. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding.

Jury Trial Waiver. You and we knowingly and voluntarily waive any right to a jury trial in connection with any Dispute.

Award. Judgment on the award rendered by the arbitrator may be entered in any court of competent jurisdiction. The arbitrator's decision shall be final and binding, except for limited review available under the Federal Arbitration Act.

Opt Out. You may opt out of this arbitration agreement by sending written notice to [email protected] within thirty (30) days of first using the Blueprint. Your notice must include your full name, the email address you used with the Blueprint, and a clear statement that you wish to opt out of arbitration.

2.9Third-Party Services

The Blueprint uses third-party services including Maestro / GoHighLevel for form processing, CRM, and communications. We are not responsible for the practices, privacy policies, security, content, or performance of any third-party service. Your use of those third-party services is governed by their own terms and policies.

2.10Indemnification

You agree to indemnify, defend, and hold harmless Matthew Gibbons Consulting, LLC and its principals, employees, contractors, and agents from and against any claims, damages, losses, liabilities, costs, or expenses (including reasonable attorneys' fees) arising from or related to your misuse of the Blueprint, your violation of these Terms, your violation of any law, or your violation of any rights of another person.

2.11Governing Law

These Terms are governed by the laws of the State of Utah, without regard to its conflict-of-laws principles. Except for Disputes subject to arbitration as described above, any court action shall be brought exclusively in the state or federal courts located in Salt Lake County, Utah, and you consent to the personal jurisdiction of those courts.

2.12Changes to These Terms

We may update these Terms from time to time. The "Last Updated" date at the top reflects the most recent revision. Material changes will be communicated through our website or by email. Continued use of the Blueprint after changes constitutes your acceptance of the updated Terms.

2.13Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect. The unenforceable provision shall be modified only to the extent necessary to make it enforceable.

2.14Entire Agreement

These Terms, together with our Privacy Policy above, constitute the entire agreement between you and Matthew Gibbons Consulting, LLC regarding your use of the Blueprint, and supersede any prior agreements or understandings on this subject.